Paper Published in Journals

Read my research paper, "Big Data Analytics, AI and ML in Business: Redefining Strategic Frameworks, Marketing Strategies, Organizational Structures, and Operational Efficiency' published in "Educational Administration: Theory and Practice Journal".  The Journal is Indexed in Scopus.

Read my research paper, "Evolution of Big Data Analytics and its Business Application", published in the Journal "European Economic Letters", which is an ABDC Index Journal.

Read my research paper, "The Role of Integrated Marketing Communication in Influencing Consumer Behavior", Published in "Journal of Contemporary Issues in Business and Government"

Read my research paper, "Exploring the Interplay between Integrated Marketing Communication and Human Resource Analytics: A Systematic Literature Review", Published in "WTO Focus Journal".

Read my research paper, "Impact Assessment of Artificial Intelligence on Cybersecurity: A Review of the Existing Literature", Published in the "WTO FOCUS Journal."

Read my research paper, Integrated Marketing Communication: Impact of Technology, published in FOCUS WTO Journal.

Read my research paper on the Role of Social Media in Integrated Marketing Communication. Published in the Journal of Harbin Engineering University, which is a Scopus Index Journal.

Some of my Research work on Cyber Security done for University of Liverpool.

My Article published on Mobile Security 

My Article on Bank Security published in The South African Institute of Chartered Accountants (SAICA).

My Article on CIA - Confidentiality, Integrity and Availability the pillar of Cyber Defense.

My Article published on Retail Security.

My Article along with Gavin Holmes on Industrial 4.0

My Article on Identity & Access the new perimeter.